How Technology Is Changing The Live Music: Explore The Future [2019]

How Technology Is Changing The Live Music: Explore The Future [2019]

English singer David Bowie said back in the 2000s when the sales of the physical album were almost stable “The absolute transformation of everything that we ever thought about music will take place within 10 years. And nothing is going to be able to stop it.” Bowie just didn’t see that the label system’s grip on music distribution was dwindling. He also thought that the ownership was less important than the distribution of it. He compared it with the days to come for the music consumption to different utilities like water and such.

 

In this era of advanced technology, the future of the music business continued to stay unstable. Nowadays, advanced technology affects the venues of music concerts. I have seen technological reforms and their impact on live music. Concerts are a lot different than what you see in music videos. Starting from the venue and outfits to the instruments and special effects, every single thing matters. Integration of AI in concerts changed the audiences’ experience like anything. Let’s look at a few things that count in the present day scenario.

 

 

Radio Frequency Identification

At music concerts, you often see fans wearing RFID wristbands or so. The Radio Frequency Identification (RFID) operates by a chip installed in a wristband or device. These are used in entrances, VIP areas, or even in food courts just by scanning.


Nowadays, these gained popularity in music concerts and other festivals. However, the technology has been used for many years.

 

Using RFID cuts down on the long quest for ticket checking and such. Attendees easily set the wristband on the scanner. It can easily scan more than 25 people per minute at each entrance. Hence, RFID is here to end the lines easily at concerts.

 

Further, using RFID, the organizer can easily track the location of each and every fan. Hence, it is like becoming smart about reducing bottlenecks and placement of the staff.

Digital Payment Methods

These days, concertgoers can go cashless without any worries. Music concerts offer contactless payments modes such as Google Pay and Apple Pay. Further, the next level is payment by the wristband, badge, or the smartphone application supported by the credit card.

 

One can use the Bar sell service with the help of the digital payment. This service can help the fans to order drinks or accessories easily with the help of their smartphones only. Also, there will be no need to wait in line to get official merchandise. This is not just convenient but also increases sales.

Selling Tickets via Social Media Platform and Application

Every fan want to get all the details of a show beforehand. And what can be more convenient than social media? This not only let the fans know about a show but also does some publicity for free. So, it’s a win-win situation for both parties.

 

Further, it offers a smooth procedure for buying tickets and providing detailed information. It also expands the awareness of the event with the help of the social media platform. Selling tickets on social media can help fans with several options for purchasing tickets. The procedure is seamless and simple.

Data Analytics to Manage an Event

Selling tickets and deciding the performance is not enough in a concert. Proper management is required. And this includes keeping track of every data, be it ticket sales or numbering the seats.

Here, data analytics come in the scenario. You can get information about everything from the sales of the ticket as well as the demography of the audience to advertise efficiently.

 

It comes from RFID, Facebook Advertising Manager, Google Analytics, Marketing Pixels, and tracking links of the onsite limit of sale. Several venues now depend on this kind of data to enhance the performance of their ticket sales as well as advertising and predicting the requirements of the public.

 

To enhance the marketing strategy, organizers need Data Analytics technology. It can help to make the marketing stronger. Data Analytics can tell how many people viewed an advertise

 

Data Analytics can help you streamline the venue operations. Also, it can utilize the sales of the ticket to identify how much alcohol or food one needs to stock or the quantity of the staff to schedule.

 

 

Hatsune Miku: Sound from the Future

Imagine you are at a concert and the performer is not human. Well, you might hear about Hatsune Miku, the holographic Japanese performer, especially known for her iconic hairdos that reach almost the ground. Hatsune Miku can compose in Chinese, English, and Taiwanese as well as in Italian, with a cute and funny accent. In fact, in 2007 she was formally formed as a humanlike mascot for a pragmatic singing software by CFM (Crypton Future Media), a Japanese technological organization.

 

When Hiroyuki Itoh established Crypton Future Media in the 19th century, he mainly concentrated on making the ‘sound’ that is related to business. They introduce, develop and market virtual instrumental sound materials as well as software to the producers.

 

In 2003, YAMAHA revealed VOCALOID, a human voice creating software. Itoh stated, ‘We knew that such technology existed, and wondered if there was anything we could do with that.’ Hence, Itoh got the license from YAMAHA as well as produced the first pragmatic singing software MEIKO in 2004. Such technologies have increased the value of music a lot.

Aerodrums

Aerodrum is an advanced air-drumming instrument. It allows the musicians drumming without the help of a drum set. It is specially created for the musician who wants to be versatile as well as expressive while resolving the difficulties of noise, space, and portability related to electronics or regular drum sets. Aerodrums is one of the ideal solutions for the drummers who are performing drums at their home or anywhere.

On the Whole

Here, I have discussed some points on how technology is changing live music. I have seen technology gradually taking over every aspect of human life. This elopement of music and tech will continue to gift us with things we never even imagined. So, let’s embrace the change and witness miracle.

 

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William Gust

I am William Ewan Gust. I am originally from South Ayrshire, Scotland. Growing up in a country where rhythm and creativity collapse amidst the beauty of nature, music somehow got me. I moved to Michigan, United States and started my career as a freelance musician. After witnessing the drastic changes in the music industry brought by Artifical Intelligence, I dreamt of making something big out of myself. I have seen YouTube and Spotify taking over concerts and street shows. This change is at the same time progressive yet heartbreaking. Personally, I feel that apps like Spotify, SoundCloud, iHeart Radio, etc not only lets you stream and enjoy a plethora of choices but also provide a fresh platform for new artists. This particular blog is my third attempt to portray different aspects of music in the present day scenario.